A deep dive into South Korea’s SPOTV regional expansion plans
15-Sep-2022
12:40 -
13:00
Talking points from this case study include:
Sharing the challenges of setting up a pan-regional broadcaster from scratch in the space of 3 months
How does SPOTV Asia aim to differentiate itself in terms of content offering and brand positioning
In light of its brand positioning, how federations and rights holders can effectively engage SPOTV Asia
How the changing landscape (both consumer and affiliates) is impacting SPOTV’s strategy
Speakers
Rubin Zhong,
Chief Content Strategy Officer -
SPOTV
Rubin Zhong
Chief Content Strategy Officer ,
SPOTV
SPOTV, the new pan-regional, Asia-Pacific sports broadcaster, appointed Rubin Zhong as chief content strategy officer in 2021. Zhong joins SPOTV from SportBusiness, where he was a vice president in the consulting division in Asia.
