Navigating APAC: Monetising fan engagement in the digital era

11:25 - 

Talking points from this panel include:

  • What are the current best practices for creation, distribution, and monetisation?
  • What factors should be considered when choosing monetisation models?
  • How does your relationship and consumption strategy differ from the APAC to the western market?
Erica Kerner, 
Managing Director, Global Head of Sponsorship & Events - 
Standard Chartered
Winnie Chan, 
Chief Commercial Officer - 
Malaysian Football League
Sheila Rasu, 
Vice President, Marketing and Communications - 
NBA Asia