Session 2 | Making an impression: Taking on digital in China

Content owners have looked to China for years for new fans and new commercial partnerships but as digital media and OTT develop, understanding the distinct patterns of this massive market has never been more crucial.

The panel explored the individually tailored strategies of rights holders working across China. 

How are content owners addressing their main strategic challenges in China?

How can they make the most out of digital to meet their business objectives?

How is localised content driving consumption and fan engagement?

Making an impression: Taking on digital in China

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Kevin Chang

SVP & Head of APAC

Melissa Soobratty

Senior Media Director

Yujun Wu

Senior Business Director

Benjamin Wahl

Head of China

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